Services/Methodology

We’ve boosted sales and donations in 23 industries.

And we dig deeper than anyone else to transform your organization.

Example: While writing a customer’s sustainability brochure, our Director of Marketing (Tony Zarembski) studied more than 1,000 pages of scientific research and intergovernmental reports. Why? To uncover 3 critical facts that an entire industry had missed in its sustainability literature.

Instead, you need measurable results from a green marketing company that’s laser-focused on marketing strategy and “direct response copywriting” — that is, combining proven psychological principles with research and writing that persuade people.

And you need a proven history of success.

With Green Collar Marketing, you get greater revenue, faster turnaround, and smoother communication. Because we combine proven principles with expert market research and proprietary creative processes and checklists.

Here’s how Green Collar Marketing’s process works to grow your business or charity:

1) We start by asking you better questions and listening.

We’ll meticulously study your controls (sales copy that’s working) — along with your competitors, your product or charity, and your target market.

Just some of the research for one USP and sales page. (We’re now paperless.)

2) You’ll discover previously hidden benefits, plus buyers’ or donors’ deepest beliefs and aspirations — which help ensure the strongest finished product. (Many marketers skip this time-consuming step at your peril.)

We do the heavy lifting that others can’t because we dig deeper — and it’s fast and easy on your end. From our seamless intake process to project tracking, everything is designed to save you time. And we’ve built systems and have access to university-level researchers to complete projects with better results, in less time. (No, AI doesn’t do this well yet. We keep trying, and it keeps lying.)

3) You’ll get a diagnosis of your biggest opportunities for improvement. We’ll pay close attention to low-hanging fruit, such as enhancing:

• Your brand’s story

• Target audience selection

• Positioning
• Opt-in/signup copy
• Your offer
• Upsells/cross-sells/downsells

We’ll also tell you if a project is unlikely to move the needle — before you invest more time and money into it. Obviously, this helps you. Candidly, it’s also part of our fiduciary responsibility and our referral system.

4) Next, we’ll map out recommendations for next steps, including an exact roadmap.

That may be a research mindmap for your unique selling proposition (USP) — or an outline for your project’s sales copy — with major headlines, the basic structure, and the lead (critical opening paragraphs that grab someone’s attention).

Once you sign off on the outline, we’ll write the sales copy. (This process reduces back-and-forth time and costs because you get to see the approach early, instead of after everything is built.)

Then, we’ll review Version 1.0 together in Google Drive, and Green Collar Marketing will revise it as needed.

5) Our review/iterate process slashes back-and-forth time and avoids missteps. Once you use our marketing strategies, we recommend testing them and tweaking to maximize results.

This process gives you the best odds of getting high-performing market strategy recommendations and sales-boosting copy.

Of course, it isn’t for everyone.

What you need to be willing to do:

• Let us create marketing strategies and advertising copy that we think will sell.

• Review for legal and factual accuracy, but trust our process, proven in 23 markets. We can’t guarantee marketing strategies or sales copy that aren’t ours. (And why pay for sales tools you don’t use?)

• Already have a compelling product or nonprofit — we’ll do the research, pull it apart, reexamine it, interview users, and use the product… but it needs to be good.

• Want sales/donations, not awards or perfect grammar. (Tony was the AP English student of the year. But if ending a sentence with a preposition improves sales or readability, then grammar’s something he cares less about.)

You’ll get greater revenue and impact — but there’s no silver bullet, and we aren’t for everyone.

We’re highly specialized and only create sales tools for green companies and nonprofits. That shortens your delivery time, ensures deeper expertise, and reduces rewrites. Most importantly, our methodology improves your bottom line.

We aren’t cheap. That’s because you benefit from our experience, our focus, our systems, and our track record of delivering measurable results. And we only work with intellectually curious people.

You will benefit from working with us if you:

• Focus on sustainability and reversing climate change

• Want to optimize profits and impact

• Feel like your current marketing isn’t delivering the results you want

• Measure your response and successes — in sales and donations, not “likes” or congratulations

• Recognize that you’re making an investment in sales tools, not buying articles from a “copy mill”
• Agree to fill out an easy-to-follow creative brief — and share background material such as competitors’ ad campaigns (the better our information before a project, the better your results after)
• Want us to dig deeper than any reasonably obsessed person — or competitor — ever would, to find your strongest sales points.
• Know your market, especially your customers’ or donors’ psychographic and demographic information (if not, we can determine this, but it’ll require additional bandwidth)

• Are comfortable with our “Diagnose first, then treat” approach to marketing. We aren’t order-takers, and most smart people prefer that.