You may not be using the same words you did a year or two ago. But the same problems are there — and more.
And you can’t afford to hit “pause” on marketing until today’s climate changes.
You need more qualified leads and sales (or donations) now. Need people to see you and your benefits now.
And you know nothing happens unless and until people know that you deeply understand them, that your product or service exists — and that it solves their problems.
To make a bigger impact, change public opinion, and grow — even just to stay funded and keep the doors open… you can’t wait and hope things go back to “normal” again. And you can’t put your head in the sand and drop off prospects’ and customers’ radar for months or years.
You need a compelling story and marketing strategies and systems so people choose you.
Whether there are government subsidies for sustainability or not. Tariffs or not. Supply chain slowdowns and economic contractions, or boom times.
Green Collar Marketing® grows nonprofits and energy, transportation, and food companies that reverse climate change and create sustainable jobs. In all economic and political climates. And works with no one else.
I’m Tony Zarembski, Director of Marketing to Reverse Climate Change and a 27-year veteran of direct response (measurable) sales and brand story creation.
You and I don’t have extra time to reverse climate change — or ensure your marketing operations and cash flow are sustainable.
It takes a compelling and emotional story, more sales, and greater awareness for green products and services to reach mass adoption and economies of scale.
It takes greater donations or sales, more often, from more people for nonprofits and innovative businesses to change public opinion — and persuade individuals, companies, NGOs, and governments to change their minds and take action.
Green Collar Marketing closes the gap between your technical expertise (knowing how to fix the problem) and knowing how to sell the solution.
We boost your bottom line and increase your impact by transforming your story — so you grab their attention and become preeminent. Then, your prospects, customers, vendors, suppliers, and employees will choose you.
Then we upgrade your marketing systems with high-level strategies and custom-designed, modular sales tools that convert more prospects and traffic into highly qualified leads, happy repeat customers, and gracious recurring donors.
And you’ll benefit from marketing strategies, proprietary creative processes, and sales principles we’ve tested and proven in 23 industries — from food banks and blindness nonprofits to B2C information products and website optimization. From startups and high-end audio to Fortune 50 voice dictation SAAS, $50M-$1B+ construction management, hearing aids, and renewable energy storage.
But don’t take my word for it.
Here's what some of our clients are saying:
“….Tony is one of the few copywriters my colleagues and I rate. He has a real talent for understanding the power of emotion – and how to use it.”
Successful Expansion Campaign: “Hungry children: One of Lucas County’s Best-Kept Secrets”
PROBLEM: Potential donors didn’t know kids were going hungry in their city — they weren’t Problem-Aware.
SOLUTION: Our work started with creating a story brand and elevator pitches (“Change starts at home” and “Come for the food, stay to learn”).
RESULT: Combined with our new website copy, radio ads, capital expansion brochures, and direct-response donation letters, we generated enough national and regional funding to expand locations and feed thousands more kids.
“Tony’s marketing strategy and sales copy helped take us from zero to $1,500,000+ in less than 18 months. He created our 7-figure email funnels, plus our sales pages and upsells. If you want more sales, you’ll love working with him. The guy is a legend, and a marketing genius.”
“WOW!! THIS COPY IS PURE GOLD. I am blown away. This is EXACTLY what I wanted to express (I just didn’t have the words). I cannot thank you enough Tony!”
“Tony helped me take a vastly new approach to alternative revenue streams…. [And he] was able to mimic my writing style and boost conversion without being aggressive or ‘sales-y.’”
“Tony’s a great guy and a great copywriter. If you’re looking for a hired gun to shape up your [sales] copy I don’t think you’ll find many better writers out there.”