Green Collar Marketing
Helping companies and nonprofits reverse climate change with better marketing
Results: Here's what they say about working with us
You benefit from decades of experience growing businesses and nonprofits across 23 industries – from global charities curing preventable blindness to a Fortune 50 software company, professional audio manufacturer, strategic business review firm, leading UK hearing aid provider, and New York Times-Bestselling Author Ramit Sethi (“I Will Teach You To Be Rich”).
Green Collar Marketing’s Director, Tony Zarembski, helped create strategic positioning and direct-response campaigns for the City’s Home Energy Rebate and Green Rental Housing programs, as well as the first Sustainable Energy Utility (SEU) in the USA.
“…Tony is one of the few copywriters my colleagues and I rate. He has a real talent for understanding the power of emotion – and how to use it.”
Award-winning “Zero Battery Waste Guide” and Sustainability Campaign earns Battery Council International (BCI) Amplify Award, Honorable Mention, for Marketing.
Battery Council International says: “Ask people what the most recycled product in the USA is, and most answer, ‘an aluminum can.’ In 2023, Crown Battery’s ‘Zero Battery Waste’ campaign worked hard to change that.
More than 400 news outlets, nationally syndicated TV, and a leading renewable energy trade magazine covered their campaign.”
“Tony’s marketing strategy and sales copy helped take us from zero to $1,500,000+ in less than 18 months.
He created our 7-figure email funnels, plus our sales pages and upsells. If you want more sales, you’ll love working with him. The guy is a legend, and a marketing genius.”
“WOW!! THIS COPY IS PURE GOLD. I am blown away. This is EXACTLY what I wanted to express (I just didn’t have the words). I cannot thank you enough Tony!”
“Tony does a great job in sifting through a product or service’s features, extracts the most important components, and creates compelling marketing copy.
He’s a great partner and extremely easy to work with.”
“… made our sales copy more effective and was a pleasure to collaborate with.
Tony gave us the insights and strategies to beef up parts of the website that weren’t as persuasive as we wanted… Plus, his research uncovered product details and benefits we hadn’t even thought of.”
“Tony helped me take a vastly new approach to alternative revenue streams….
[And he] was able to mimic my writing style and boost conversion without being aggressive or sales-y.”
Successful Capital Expansion Campaign — “Hungry children: One of Lucas County’s Best-Kept Secrets”
PROBLEM: Potential donors didn’t know kids in their own city were going to bed hungry.
SOLUTION: Our story brand and elevator pitch (“Change starts at home… Come for the food, stay to learn”) got local donors’ attention.
RESULT: Combined with our new website copy, radio ads, capital expansion brochures, and direct-response donation letters, we generated enough national and regional funding to expand and feed thousands more kids.
Created Cure Blindness’s elevator pitch — and set a record for daily donations…
The Himalayan Cataract Project fixes preventable blindness in developing countries. They’re still using our USP (unique selling proposition) — “Give the gift of sight” — more than a decade later.
“Tony’s a great guy and a great copywriter. He did a bunch of freelance work for me back when I was copy chief for I Will Teach You to be Rich…
If you’re looking for a hired gun to shape up your [sales] copy I don’t think you’ll find many better writers out there.”